How To Find Your Niche

Blogging Tips

Hey everyone!  Today we are going to tackle one of the most asked questions about blogging.  People want to know how to start a blog and how to make it successful. We are going to start with the basics and help you build your blog the right way. From Niche to marketing channels, Nerd Mama's Blogging tips 

I’ve been blogging since before blogging was even a thing to do! I love starting a blog and watching it grow.  The one thing I know from doing it so long is that if you don’t have a solid plan, it’s easy to get lost.  There are a lot of steps to getting a profitable blog up and running. Congratulations on taking the first steps towards learning how to blog.  You can do it!

It isn't easy.

These days, everyone has a blog and they make it look so easy. The truth is, blogging is a lot of work and if you are ready to get started, I’m going to give you my best tips on how to to it without losing your head.

I started my blog – Dancing With Fireflies in 2010.  I knew nothing about blogging.  I had been using LiveJournal for a few years and I’d been a creative content writer for a few magazines and newspapers.  But this was my first time going out on my own.

Today, Dancing With Fireflies is still going strong and Nerd Mama is quickly catching up.  

So how to you start a blog? Beyond a domain name, platform, theme, and affiliate programs, I would say the ground floor of building a blog is finding the right niche.

The reality of blogging is that it takes time and money to be successful. 

If you think setting up a blog is just the first step to getting rich, making your career, or not having to get up early, I want to stop you right now. 

As a blogger, you are up late and awake early, trying to stay on top of things. And it is still surprising to me how much money it costs, and those fees are going up!

Many many blogs fail, and that's okay.  Trying to make something for yourself is worth the effort, even if you need to stop.

Most blogs do not make any money for a long time. In fact, they cost more money than they make for the first few years. Until you learn how to drive traffic, work with brands, and figure out how to balance time and tools, blogging is a labor of love that often doesn't work out.

What is a blog?

A blog is a type of website that focuses on written content.  A blog post is the content that your readers will go and read.  A blog Page is a little different in that a post is a story or material for a reader.  A page is part of your blog, like the About Page. 

Most bloggers write from a personal perspective.  I like to connect with my readers by telling stories about myself and things that I know personally.  When you connect with your readers, either by the comments or through social media, you discover more about what they like and dislike about your writing and how you can become better at writing for what the readers are looking to read.

Why should you start a blog?

Before you start this adventure, you need to think about WHY you are taking on this big time-consuming step. Because what most people don’t understand is the amount of daily time it takes to make your blog go from an idea to a place people remember.

So before we go any further, write down on a piece of paper the answer to these five questions:

  1. Why do you want to start a blog?
  2. Who do you think will read your blog?
  3. Write down who your ideal reader is and what do they like.
  4. Why do you think you are going to be good at blogging?
  5. Are you ready to let the world see who you are?

Do I need to be an excellent writer to start a blog?

This is a tricky question, and the answer is YES… and no.

You don’t need to be a fantastic writer in order to write a great blog. However, you do need to be able to write well.  I’ve read so many poorly written blogs, and I won’t return to them again.  But I’ve also read some blogs that are written in everyday language, and I like their quirkiness and feel like they are down to earth.  Now that I’ve said this, I want to say this is my personal opinion. If you can’t form a decent sentence, with correct spelling, you will turn off some readers.

If spelling and grammar aren’t your thing, we strongly suggest Grammarly.   Not only will you become a better writer, but you will also find that you save time. Poor grammar is a lack of maturity and isn’t professional.

What is your niche?

Before you can even start to think about platforms, domain names, and income funnels, you must know exactly what your niche is.  What is your blog going to be about?

Choosing a niche is the ground layer for your blog. Not only do you need to discover a lucrative field, one that isn't overloaded with other bloggers who have been doing it a lot longer, but you also need to have passion for the topic.

My first blog had a lot of identity crises.  It started as a place for writers to share their work, then it became a grief blog, a child abuse survivors blog, a health and wellness blog, and eventually a lifestyle blog. Wheew!  What a journey!  That being said, that first blog had too many struggles with narrowing down the right niche.

So before we go any further, you need a solid niche.

What interests you?

What do you want to continue learning about?

Nerd Mama is a combination of my love of tech toys, my husband's desire to teach what he knows about technology and security, and the understanding that women can be nerds too!  So our niche is technology for families taught by a mom. We review big tech toys and little home appliances!

Make a list of 10 keywords that go along with those interests.


Technology –

Women in Technology, Technology advances, technology for the future, Technology for the home, technology for families ect…

The most profitable niches are the ones that teach people how to do something that isn't coming easily: 

  • How to make money
  • How to write a successful blog
  • How to lose weight
  • How to travel for less money

Before you start your blog just to make money, be sure you know how to do it, and you have a passion for writing about it.

Size matters in picking the right niche

When you are narrowing down your niche, you want to make sure it isn't too small are too large.

Example: Cooking is a vast sea of keywords. But when you narrow that down to Vegetarian Cooking, you can control that better. A friend of mine narrowed that down ever further to Dairy-Free and Gluten-free Vegan cooking. is an excellent blog; her niche doesn't have a lot of competition.

Tips for discovering who your blog's competition is:

It's great to have a little competition.

  • Search for your niche.  ->Best “women in technology” blog and see what comes up. You want to see at least a few other blogs in this search. You don't want to create the wheel; you want to make it better.
  • Social Media searches – How many active accounts are there?
  • Books and Magazines

How are people making money in this niche?

This might sound a little early, but if you want to start a profitable blog, then you have to start at the beginning. How are other people making money in your chosen niche field?  What products or services are they selling? What advertisers want to work with them? What affiliate programs are available for your niche?

Sign up for an affiliate marketing network. We recommend ShareASale because it is the easiest one to navigate, and they have so many great merchants to work with. We will talk more about finding the right affiliate program in another post. A good affiliate network will have affiliate offers you can lookup by keywords. 

Your niche is the base you are going to build your blog on. 

Your niche is what will drive recurring traffic to your blog. Even when you stray from time to time, knowing what your solid base is will allow you to jump back on track.

You want to be seen as an authority in this area. You'll get to know your target audience and what their needs are. This is how you'll build your blog's community of loyal readers. 

Your niche is important discovering what it is is your lesson for today. Want to know more? Ask us your questions in the comments or reach out to us on Facebook!